Excalibur cookies usage Statement

Using Cookies

This website uses cookies and analytic and marketing tools to assess website traffic and the success of its advertising campaigns. We do not process data, which might identify you as a specific individual without your consent.

This type of processing is lawful on the basis of Article 6 paragraph 1 (f) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data. By legitimate interest we mean anonymous statistics on website use, in order to offer you, as users, a better user experience, and to evaluate the success of advertising campaigns in order to better allocate advertising resources and to avoid bothering users with irrelevant advertising.

In this respect, we should like to remind you that you also have the right to object to the processing of data that has been processed in the legitimate interest of the controller, pursuant to Article 6 paragraph 1 (f) of Regulation (EU) No. 2016/679 of the European Parliament and of the Council, the right to information on data held on you and the right to request the deletion of data processed.

Tools Used and Data Processed

Google Analytics Google LLC, located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. Google Analytics uses the following personal data to process traffic statistics:

  • The IP address to determine the approximate location of the user. We anonymize the IP address prior to accepting it on Google servers by replacing the last part of the IP address with zero. Thanks to the geographic location, we are better able to analyze which cities, regions and countries our website users come from. These data are only available in Google Analytics in aggregate form and cannot be used to identify any specific individual accessing the site.
  • So-called cookies with cid identifier. This identifier is used to determine whether the visitor is accessing the website for the first time. It also makes it easier to allocate new traffic to different resources and facilitates our distribution of advertising budgets.
  • Google Analytics is also connected to other Google tools: Search Console and Adwords. These links allow us to group aggregated data on search traffic and paid advertising in one place.
  • We collect information about where you came from on our site, which pages you have visited, what you did there and how you spent your time on the site. We also collect data on the technologies you use. We deliberately do not try to identify a specific individual – we only know that someone using a particular browser visited this and that page.

You can access an up-to-date summary of personal data processed by Google LLC at https://privacy.google.com/businesses/adsservices/. Information on the means we use to protect your personal data can be found on https://policies.google.com/privacy.

You can use the plugin provided by Google if you want to block the sending of anonymous statistics using the Google Analytics tool. This plugin has to be downloaded and installed in your browser. You should however note that this plugin has to be installed in each browser on every device you use to ensure anonymous statistics will not be sent to Google Analytics from any of the websites you visit.

We keep data processed using the Google Analytics tool for a period of 50 months.

We use the tools listed below for marketing purposes and to evaluate the impact of our advertising campaigns. Provided you give us permission to do so, we will also use them to process data on your behavior on our website, in order to personalize the ads you see. Information on your IP address, identification using cookies and the pages you have looked at will be fed into these systems.

Cookies and storing information on your computer

What are cookies?

These are small data files, which are essential for certain website functions, such as logging in. Cookies enable the webpages to remember different settings, such as language, font and other options you yourself selected for the site display. This is the reason why we place cookies on your computer. Most large websites and providers also do this.

What types of cookies are there?

Cookies can be categorized by their lifespan and by the person who placed them on your computer. Two categories can be distinguished on the basis of lifespan:

  • Short-term (session cookie) – these remain on your browser until it is closed and are then deleted.
  • Long-term (persistent cookie) – these are stored on your browser over the longer term (the length depends on your browser settings and the cookie setting) or until you remove them manually.

Cookies can be divided into two categories depending on who created and processed them:

  • First-party cookies – these are created directly by a website or scripts on the same domain. They are most frequently used to ensure the basic functionality of the website.
  • Third-party cookies – these are created on other scripts. They are most frequently advertising system cookies, social network widgets or embedded videos.
What do we use cookies for on this website?
  • Technical (first-party, short-term) – these are essential in order to ensure the elementary functionality of the webpages, i.e. the correct preparation of outgoing forms (events, webinars) via CRM, pages requiring javascript.
  • Google Analytics (first-party, long-term) – we use the Google Analytics tool to track anonymous data on user behavior in order to help you better customize your website.
  • Facebook (third-party, short-term and long-term) – for marketing purposes and to evaluate our advertising campaigns.
  • AdWords (first-party, long-term) – for marketing purposes and to evaluate our advertising campaigns.
  • Linkedin (first-party, long-term) – for marketing purposes and to evaluate our advertising campaigns.
  • Pardot (third-party, long-term) – expires in 3650 days

We never use cookies to personally identify you, neither do we include sensitive or personal data in them.

How can you modify the use of cookies

All cookies already on your computer can be deleted. Most browsers also offer the option of blocking cookies from your computer, but this means you will be unable to use all our online services. You can find detailed information on the settings for storing cookies files on your browser on the websites of the providers of your specific browser. For the most popular browsers, these are:

You can find further details on AboutCookies.org.